HOW WE START

Our brand started in an unimaginable challenging time during the pandemic. Stay home, Work from home for such a long time would be something that we could not imagine in the past.

We take this chance to design and launch our brand to voice out the critical elements of “CHAILA”.

CHAILA read as…

CHA – Character 

I – Individualism

L – Full Of Love

A – Aspiration

You must find a piece to fit you well.

A NEW MILESTONE

Expanding Chaila Store with Exciting New Labels!

From the very beginning, Chaila Store has been built on a foundation of passion, individuality, and a love for fashion. Starting with our very own label, we set out to create pieces that resonated with our customers—our cherished label lovers.

Today, we’re excited to announce a new chapter in our journey as we welcome more incredible labels to our collection, including the vibrant and bold designs of Reezey. These new additions are part of our commitment to bringing you a wider range of styles, ensuring that there’s something for everyone—whether you’re drawn to timeless classics, innovative patterns, or daring designs that stand out.

We believe that fashion is about self-expression, and by introducing more labels, we’re empowering our customers to discover and embrace styles that truly reflect their individuality. While our own label remains at the heart of Chaila Store, these new brands are here to complement and enhance your fashion experience, offering even more options to love and explore.

Come and experience the expanded Chaila Store collection—online or in-store—and celebrate this milestone with us. To our loyal label lovers and new customers alike, this is just the beginning of an even more exciting journey together!

Thank you for being part of the Chaila Store family. Here’s to more style, more choices, and more milestones ahead!

BEST PICK

CHAILA YOGA RANGE

Born from a passion for movement and meditation, we set out to... 

REEZEY SWIMWEAR RANGE

We celebrate the dreamers, the explorers, and the sun-kissed souls who dare...